As the ROM's lead UX/Web designer, I worked with the web team on the website redesign project, based in Drupal. I primarily worked on user research, workflows, personas, wireframing, prototypes, style guides & accessibility standards.
I also designed micro-sites and landing pages for various ROM exhibitions including: Forbidden City, ROM's Young Patrons Circle, Mesopotamia, Fiday Night Live, March Break, Ultimate Dinosaurs, Dead Sea Scrolls, iPad interactive Wild Life photographer of the year, Bison Collaborative (all websites in English and French). As well, interactive sections such as Centres of Discovery and a timeline for ROM ReCollects: A History of the ROM as told by its Visitors.
The website now has over 5000+ pages. After project completion, along with the web manager, I trained ROM staff (over 100 staff) on design and updates using tools like Photoshop and Drupal CMS.
Role: Lead UX/Web Designer
✔ Within weeks of launch, web traffic and pageviews increased exponentially.
✔ ROM staff, including scientists and curators were able to reach a wide variety of audience and update their own pages and posts.
✔ Teachers and educators were able to book school trips and courses with ease of use.
✔ Moreover, with the launch of Centres of Discovery section, audience were able to get most recent news and happenings about each centre. View: Centre of Biodiversity.
✔ Consultation in brainstorm sessions
✔ User scenerios and Personas
✔ IA, Wireframes
✔ Interaction design
✔ Collaboration with development team
✔ Heuristics evaluations
✔ Organic SEO
✔ Staff training