Experience Strategy
▪ Guiding Principles
▪ Systems Mapping
▪ Usability Heuristics Audits
▪ Service Blueprints
▪ Product Road mapping

UX and UI Design
▪ Information Architecture
▪ User Flows
▪ Wireframing
▪ Visual Design
▪ Clickable Prototypes

Testing and Optimization
▪ Usability Testing
▪ A/B Testing
▪ Design Systems
▪ Web Accessibility
▪ Conversion Funnel Optimization

1. Discover:
▪ Research + Review of Data & Analytics
▪ Interviews + co-ideation workshop(s)
▪ Journey Mapping

2. Design:
▪ IA and Wireflows
▪ Mid-fidelity Wireframes
▪ Visual Design + Interactive Prototype

3. Test:
▪ User-testing Sessions
▪ Outcomes + Design Improvements
▪ Design-to-Development Handoff