UX Design Process @
Nomans Land Creative

Planning and Discovery:

1. Research, investigate and audit existing content, analytics & branding.
2. Conduct interviews with stakeholders to learn about users, objectives, business requirements, scope, pain-points & KPIs.
3. Work on user-journey maps from insights plus data-driven personas and workflows, as needed.

 

Problem-solve with Creativity + Design Thinking:

1. Create information-architecture and test with stakeholders.
2. Create low-to-mid-fidelity wireframes and prototype (responsive) from key findings & requirements.
3. Consult dev team for any foreseeable technical constraints.

 

Evaluate and Measure:

1. Test protoype; measure objectives and task completion rates with usability-testing (remote/in-person).
2. Measure, evaluate and revise prototype from feedback.
3. Conduct heuristic evaluations for new design.
4. Reiterate the process above as needed (great UX is an on-going process; be agile and iterative).

 

♨ Move to the visual concepts phase, test again and remember: "There is no I in UX".